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"Working with Bydesign has been incredibly rewarding. Their creative and disruptive approach brings a unique perspective to every project, ensuring our solutions stand out in the market. They are not only easy to work with but also highly informative, guiding us through complex decisions with clarity and expertise."
The property industry has long been overdue for disruption—not just in process and technology but in how it presents itself. Conveyancing solutions often feel as outdated as the systems they rely on—slow, clunky, and uninspired.
Homey needed more than a visual refresh—it needed a strategic shift that matched its innovative technology. The goal was to create a modern, differentiated brand that cut through convention and positioned Homey as a leader in the property sector.
We set out to break industry conventions, rethinking how a conveyancing solution should look, feel, and function. Through in-depth customer research, we identified real pain points and crafted a positioning strategy centred on speed, seamless communication, innovation, and reliability.
Every decision reinforced Homey’s role as a category innovator, setting a new standard in the property sector and establishing it as an unmistakable force for change.
We combined strategic clarity with a bold, modern identity, ensuring Homey not only stood apart visually but also delivered a differentiated experience in a traditionally outdated market.
Beyond aesthetics, we developed a communication framework that aligned Homey’s voice with its mission, creating a consistent and compelling narrative across every touchpoint.
The result? A unified, future-proof brand that cements Homey as the go-to platform for professionals shaping the future of property transactions. More than just a new look, Homey now has the strategic foundation and industry presence to drive real change.
