Breaking the Mould in a Visually Stagnant Market

The property industry is overdue for disruption—not just in process and technology, but in the way it presents itself. Conveyancing solutions often feel as outdated as the systems they rely on—slow, clunky, and uninspired. Homey needed a strategic partner to cut through convention and create something as modern and innovative as its technology. A collaboration designed not only to disrupt the status quo but to visually and strategically redefine the industry.

‍Our Approach

Our strategy was built on breaking industry conventions—rethinking how a conveyancing solution should look, feel, and function. We focused on creating an experience that embodied Homey’s core values while leveraging key insights from in-depth customer research to address real pain points.

We developed a bold, differentiated positioning strategy that championed speed, seamless communication, innovation, and reliability. Every decision was designed to reinforce Homey as a category leader—setting a new standard in the property sector and making it an unmistakable force for change.

The Solution

By combining strategic clarity with a bold, modern identity, we ensured Homey not only stood apart visually but also delivered a distinctive experience in a traditionally outdated market. Every element—messaging, design, and experience—was crafted to reinforce its unique market position and industry-changing potential.

Beyond aesthetics, we built a communication framework that aligned Homey’s voice with its mission, ensuring a consistent and compelling narrative across every touchpoint. The result: a unified, future-proof brand that not only differentiates Homey but cements it as the go-to platform for professionals shaping the future of property transactions.