Snowfox

Positioning Strategy + Brand Identity + Communication Design

Snowfox Discovery is at the forefront of natural hydrogen exploration, pioneering a path toward a net-zero future. A spinout from Durham and Oxford Universities, backed by Oxford Science Enterprises, the company combines scientific expertise with cutting-edge technology to drive meaningful impact in the energy transition.

"Working with Bydesign has been a seamless experience from start to finish. Adam's meticulous attention to detail ensures that every aspect of our projects are executed flawlessly, while his disruptive creativity consistently pushes boundaries, delivering results that exceed our expectations."

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Daniel McMahon, Director & CEO

The Challenge

Snowfox Discovery needed to translate advanced academic research into a compelling, investor-ready proposition. While deeply rooted in science, the brand had to communicate with clarity and credibility, balancing technical depth with market appeal. The challenge was to position Snowfox as both a leader in natural hydrogen exploration and an attractive investment opportunity.

The Strategy

We took a research-driven approach, engaging multiple stakeholders and analysing key themes to extract meaningful insights. This process shaped a clear positioning framework, defining Snowfox’s story and messaging with precision.

Building on this foundation, we developed a bold and distinctive brand identity that captured the essence of exploration. Inspired by the snowfox’s precision, adaptability, and unique hunting methods, these qualities were woven into both the visual identity and the strategic narrative—ensuring Snowfox stood out while remaining true to its purpose.

The Solution

We built the Snowfox Discovery brand from the ground up, creating a structured identity system that delivers clarity and consistency across all communications. This was brought to life through a suite of assets designed to build credibility and attract investment, ensuring Snowfox is positioned for growth, impact, and long-term success.

The Impact

With a refined brand strategy, a compelling identity, and investor-ready messaging, Snowfox Discovery is now equipped to lead the charge in natural hydrogen exploration—bridging the gap between groundbreaking research and commercial opportunity.