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"Adam understood and perfectly executed our vision, transforming it into a brand that truly represents who we are. The impact this identity has had on our initial approach to market is transformative, instilling confidence and differentiation from day one. The process was seamless, collaborative, and exceeded our expectations."
Byatlas set out with bold ambitions to build a brand that not only highlighted its unique client relationships but also embodied a spirit of exploration, innovation, and discovery. Our challenge was to craft a strategic and visually compelling identity that positioned Byatlas as a future-focused leader—seamlessly integrating strategy, creativity, and performance to propel its clients' brands beyond boundaries.
Our unique approach is positioned at the intersection of brand strategy, visual identity, and communication design. We set out to craft a clear, compelling, and differentiated narrative—one that not only established a unique market position but also laid the groundwork for long-term growth and scalability.
At the core of the Byatlas brand identity is the Earth’s axial tilt—set at 23.4°—a defining force that governs balance, structure, and the rhythm of life. This precise angle became a central design element, symbolising stability, purpose, and forward momentum. It reinforces Byatlas’s role as a trusted partner in helping clients push beyond boundaries, guiding them toward new possibilities.
The 23.4° tilt is thoughtfully integrated into the logo mark, subtly dividing the words 'by' and 'atlas' while aligning the letterforms to this exact angle. This detail strengthens the brand’s connection to precision and balance, while also serving as a distinct visual shorthand for the brand.
