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Skin In The Game is an FCA-regulated syndicate that invests exclusively in sports & human performance. Skin In The Game brings together a squad of professional athletes, exited founders, sports investment heavyweights, and financial institutions to de-risk startup investments.
"Adam truly understands branding. He masterfully guided us through a well-structured process and the result was a clear, purposeful identity that captured our values, essence and unique positioning. Adam was not afraid to challenge our thinking and in doing so, helped us to craft a powerful, purposeful brand-narrative that embeds the concept of ‘Skin In The Game’ in everything we do. Working with Adam is a real game-changer."
In the typically stagnant world of traditional financial groups, where self-branding is often neglected, a groundbreaking case study is emerging. This study highlights a disruptive force—an entity built on the principle of having 'skin in the game,' ready to challenge the outdated norms of this conservative industry.
Acknowledging the industry's tendency to overlook their brand, Skin In The Game teamed up with Bydesign to develop a distinctive positioning strategy and identity system. This collaboration captures the energy and innovation of the trailblazers driving this investment group forward.
The goal was clear: the brand needed to do more than spotlight groundbreaking investment opportunities. It had to offer an immersive experience for individuals seeking a deeper connection beyond traditional investing. The brandmark serves as a powerful, concise symbol of this vision, representing the "field of play" in its purest form and inviting investors and partners to engage with the opportunities it presents. More than a static image, the brandmark embodies a dynamic narrative, reflecting the ongoing evolution and active engagements that define the brand experience.
The visual identity system naturally builds from the creative strategy and exists to facilitate a relationship between game-changing deal flow and unrivalled expertise. The primary monochromatic palette enables the brand to co-exist with its associated investment opportunities without a visual conflict of interest.
